Effective Date: 2026-09-27
Last Updated: 2026-09-27

Mirmoi (“we”, “our”, “us”) is developed and operated by nofreelunchdevs.com (“Developer”).
Contact: support@mirmoi.com

This policy explains what data the Mirmoi app collects, how it is used, and the choices you have. It applies to the iOS and Android versions of the app and to our websites, mirmoi.com and legal.mirmoi.com.

What we collect

  • Anonymous account identifier. When the app first starts we create a random, anonymous user ID (via Supabase) so your purchases can be restored across devices. It is not linked to your name, email address, or Apple/Google account.
  • Purchase and subscription data. Product IDs, purchase receipts/tokens, and subscription status are validated and stored by RevenueCat on our behalf to unlock features and restore purchases.
  • Advertising data (Google AdMob). Device and app identifiers (for example the vendor identifier, or the advertising ID where you have permitted it), ad impressions and clicks, anti-fraud signals, and approximate location derived from your IP address.
  • Diagnostics (Firebase Crashlytics). Crash logs, stack traces, and device/app context to improve stability.
  • Usage analytics (Firebase Analytics, Google). Counts of a few moments in the app: that it was opened and whether the day’s affirmation was new; how the first-run questions were answered (the arrival time you picked, and whether you wanted a heads-up); whether notification permission was granted; that an affirmation was kept or shared, and from which screen; that the plans screen was opened, and from where; and which plan was bought. Each event carries the days since install, your plan tier and whether the arrival notification is on, plus the app version and device model. We never send the affirmation you were shown, anything you write in the journal, or your mood. Analytics is configured not to store an identifier on your device, so these are counts, not a record of you; the advertising identifier is not used; ad personalisation is switched off; and the app never asks for tracking permission. There is no analytics opt-out switch in the app.
  • Support communications if you email us.
  • On-device data. Favorites, preferences, and reminder times are stored locally on your device. Reminders are scheduled on-device; nothing about them is sent to us.

What we do NOT collect

We do not collect precise location, contacts, SMS/call logs, photos, health data, or financial credentials. We do not sell personal data.

How we use data

  • Provide app functionality and unlock the features you have paid for
  • Show ads to free users and measure ad performance
  • Restore purchases and prevent fraud
  • Improve reliability and respond to support requests
  • Understand how the first week with the app goes, and improve it

Advertising

Ads are served by Google AdMob. On iOS we do not ask for tracking permission, so ads are non-personalised unless you have allowed tracking system-wide. You can limit ad personalisation in your device settings:

  • iOS: Settings → Privacy & Security → Apple Advertising, and Settings → Privacy & Security → Tracking
  • Android: Settings → Google → Ads

Learn how Google uses data from apps that use its services: https://policies.google.com/technologies/partner-sites

Subscribers to a paid plan do not see ads.

Third-party services

We use the following services, each of which processes data under its own privacy policy:

  • Google AdMob — ads and ad measurement
  • Firebase Crashlytics (Google) — crash reporting
  • Firebase Analytics (Google) — usage analytics, without the advertising identifier
  • RevenueCat — subscription validation and management
  • Supabase — anonymous accounts and entitlement records
  • Apple App Store / Google Play — payments and subscription billing

Retention and deletion

  • Usage analytics are retained by Google for 14 months, then deleted.
  • Purchase records are kept for as long as needed to honour your subscription and for legal and accounting purposes (up to 7 years).
  • Crash diagnostics are retained by Firebase for 90 days.
  • Advertising data is retained by Google according to its policies.
  • On-device data is removed when you uninstall the app.

To delete the data associated with your anonymous ID, email support@mirmoi.com with the subject “Data Deletion Request” and include the User ID shown in the app’s Settings screen. We will respond within 30 days.

Your choices

  • Manage or cancel subscriptions in your App Store or Google Play account settings
  • Limit ad personalisation using the device settings above
  • Request deletion of your data as described above

Our websites

mirmoi.com and legal.mirmoi.com are hosted by Cloudflare, which receives the IP address and browser details of every visit in order to serve the page and protect it from abuse. mirmoi.com uses Cloudflare Web Analytics, which counts page views without cookies and without identifying you. Neither site sets cookies, and neither loads anything from any other company: fonts are served from the sites themselves.

Children

The app is not directed to children under 13, and we do not knowingly collect personal data from them.

Security

Data is encrypted in transit using HTTPS/TLS. We do not use custom encryption.

Changes

We may update this policy and will update the date above. Material changes will be noted in the app or on this page.

Terms

Use of the app is also governed by our Terms of Service.